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Willing to dig further on dark patterns? Here are curated resources, including hundreds of publications we analyzed in our R&D Lab, conferences, webinars and job opportunities to fight dark patterns.
On April 7th, 2024, Representative Cathy McMorris Rodgers and Senator Maria Cantwell introduced the American Privacy Rights Act, marking the first bipartisan effort to establish a comprehensive data privacy law in the United States. This legislation surpasses existing protections for medical and children's data nationwide. It would grant Americans rights such as opting out of targeted advertising and algorithmic decision-making, minimizing personal data retained by companies, and requesting access to, corrections, or deletions of their data. Companies would need explicit consent to share sensitive personal data and would face prohibitions against using dark patterns. Enforcement would be overseen by the Federal Trade Commission, with the option for private lawsuits by affected individuals.
The FTC is taking action against H&R Block for deceptive marketing and unfair practices, including deleting consumer tax data and misleadingly promoting their products as “free.” The company's practices allegedly led consumers into higher-cost products and presented challenges when attempting to downgrade, costing consumers time and money. H&R Block also allegedly engaged in deceptive advertising, marketing its services as “free” when many consumers were not eligible for the free products.
Match Group, the parent company of dating apps Tinder, Hinge, and the League, is currently involved in a lawsuit. The lawsuit alleges that these apps are designed with the intention of addicting users and encouraging them to make payments for continued use. According to the suit, Match Group employs gamification techniques to keep users engaged and spending money, ultimately prioritizing corporate profits over users' relationship goals. The plaintiffs are seeking class action status for violations of consumer protection, false advertising, and defective design laws.
Google has agreed to pay $350M to its shareholders as a settlement for deceptive practices related to Google+. The lawsuit claimed that Google hid a software glitch that exposed user data while publicly emphasizing data security. The settlement aims to repay damages suffered by shareholders due to the glitch causing a drop in share value. Approval from a U.S. District Judge is pending.
Legoland New York is facing a class action lawsuit for allegedly failing to disclose a $4.99 processing fee until checkout, violating the NY Arts and Cultural Affairs Law. The park is accused of advertising one set of prices and then adding the fee at checkout, resulting in a significant price increase. According to the lawsuit, this tactic has allowed the park to deceive customers and collect substantial amounts of money.
A class action lawsuit has been filed against Hilton, alleging that the hotel chain falsely advertises its rates by charging hidden fees, including "resort fees" and "destination fees." The lawsuit claims that Hilton fails to disclose the full cost of its hotel rooms upfront and adds on these fees at the last minute, cheating consumers out of millions of dollars. According to the lawsuit, Hilton's deceptive practices violated consumers' rights to truthful information about the actual price of the nightly room rates.

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