Marie Potel-Saville combines over 15 years of Magic Circle experience at Freshfields and Allen & Overy in London, Brussels, Paris and EMEA General Counsel experience at Estée Lauder Companies and Chanel, along with a Master’s degree in Innovation by Design (ENSCI).
After having seen the results of Legal Design in her own legal division, she founded Amurabi to share its potential: more than a theory, it’s a tool for empowerment. In addition, she is a lecturer at Sciences Po Paris, University of Management of Singapore, Assas and contributes to initiatives of social service (access to justice, civic education, prevention).
Phd in cognitive Neurosciences
With a PhD in Cognitive Neuroscience, Mathilde specializes in human-centered design.
After 7 years in the automotive industry and at a design agency, she now leverages her theoretical and technical knowledge in the definition of systems based on usage contexts and user experience. Participatory design is one of her preferred fields. She also works as a lecturer and is involved in scientific research activities.
In her own words : “Legal Design is moral and pragmatic. Making the law accessible for greater efficiency.”
Head of Growth and Marketing
Riccardo has 15+ years of experience in design, marketing and innovation across multiple industries, working in 3 different global regions with local and international teams; delivering innovation and tangible business value to partners and clients, fostering sustainable growth and innovative solutions.
With a wide breadth of experience applying creativity to business, he had worked with lead FMCG groups in both Europe and Latam region, top 10 European Financial Institutions, Automotive and mobility global players, Entertainment and Luxury from middle east to north America. Connecting design and business background Riccardo has fostered creativity and lateral thinking to redefine products and services, better engage with their users, and enlarge customers base by finding and leveraging new targets and needs. Working from different disciplines, encompassing marketing automation strategy, communication and service design, he has used creativity to fuel long term innovation always placing the user at the core of any solution.
Senior Legal Counsel
Senior project manager
After a first degree in law and art history, Pauline specialised in information and project management. For the past 5 years, she has worked as project manager on cultural exhibitions and the promotion of corporate heritage in the luxury sector. More recently, Pauline worked as a Legal Operations project manager for the legal department of a large group. Her latest mission was to initiate change and integrate digital tools for lawyers and operational staff. Pauline is also a certified DPO.
UI and Brand Designer
Industrial designer specialized in brand identity and user interface, Guillemette is a graduate of ENSCI – Les Ateliers. After three years in innovation consulting, during which she learned to analyze human behaviors, and having written her thesis on scientific vulgarization, it is quite naturally that she joined Amurabi with the desire to make complexity accessible to the greatest number.
Expert in neuroscience
Driven by a common passion for continuous improvement and innovation, we regularly collaborate with Dominique, founder of Neuro@work, in several Digital Transformation projects. Drawing on her expertise in neuroscience, Dominique designs transformation programs that focus on the human element to ensure adoption by the teams involved. Dominique is dedicated to studying the human brain’s response to new systems and work habits. This knowledge, applied to the strategic design and deployment of transformation programs, helps minimize resistance and bring about a sustainable change in practices within teams. Dominique’s extensive corporate experience and knowledge of operational challenges allows her to design innovative solutions.
Senior Product Designer
Having initiated his entrepreneurial journey at the age of 14 and subsequently managing a small company, Bibin developed an entrepreneurial mindset. With over 7 years of experience, he has specialized in UX/UI design, digital marketing, and graphic design. Bibin firmly embraces the ‘Jugged Mindset,’ which is about finding solutions to complex challenges with limited resources. Committed to enhancing the ease, safety, and accessibility of people’s lives, he ardently believes that each design should resonate with the core of human emotions and preferences. In collaboration with Amurabi, Bibin aspires to consistently push the boundaries of creative thinking and contribute to shaping a better digital world.
Senior Product Designer
After his bachelors in media, communication and design, and a specialization in photography, he started a masters degree in Web Editorial and UX Strategy. Specializing in UX/UI design for interfaces, he pursued professional experience in startups as well as in the banking and insurance sector. At ease with the user-centered approach and collaboration, he is now exploring new horizons with Amurabi.