Meet the team

Marie Potel - Saville

Founder
CEO

Marie Potel-Saville

Marie Potel-Saville is an impact entrepreneur: the founder of FairPatterns, a solution to detect and fix dark patterns at scale, and Amurabi, an award-winning innovation studio specializing in ethical, privacy-enhancing, and age-appropriate design.

She is an international keynote speaker in human-centric law and legal innovation by design (Computer, Privacy and Data Protection (CPDP) in Brussels, IAPP Global Privacy Summit in Washington, W@Privacy, Legal Design Summit in Helsinki, LegalGeek in London…

She is part of the Support Pool of Experts of the European Data Protection Board on dark patterns. Before becoming an entrepreneur, she worked in private practice for 10 years (Freshfields, Allen & Overy) in Europe, then moved in-house to become GC EMEA of a US-listed group.  She holds a Master’s Degree in Innovation by Design at ENSCI.

She is also a member of the Advisory Board of the Serpentine Galleries’ Legal Lab and is involved in pro bono access to justice initiatives. Marie teaches innovation by design at Singapore Management University, Sciences Po, and Assas.

Mathilde Da Rocha

Phd in cognitive Neurosciences
UX Designer

Mathilde Da Rocha

With a PhD in Cognitive Neuroscience, Mathilde specializes in human-centered design.

After 7 years in the automotive industry and at a design agency, she now leverages her theoretical and technical knowledge in the definition of systems based on usage contexts and user experience. Participatory design is one of her preferred fields. She also works as a lecturer and is involved in scientific research activities.

In her own words : “Legal Design is moral and pragmatic. Making the law accessible for greater efficiency.”

Scott LaMunyon

Senior Legal Counsel
Plain Language

Scott LaMunyon

Scott combines his passion for people with his wide range of international experience to advance the law whenever he can. After studying in the United States, England, and Paris, he holds bachelor’s degrees in psychological sciences from Kansas State University and the University of Hertfordshire, a J.D. from Chicago-Kent College of Law, and a master’s degree in European law from the Université Panthéon-Assas in Paris. Since graduation, Scott has worked in university admissions, law firms (including data protection, employment law, and personal injury), and as a lawyer for a technology startup.

These experiences allow Scott to approach his work at Amurabi with a human-centered approach, which he believes is how every component of the law should be approached. The law affects everyone on a daily basis, so it needs to be tailored to individuals, not to rules we follow “because that’s the way it’s always been done.” Scott is excited to work with the great team at Amurabi to achieve this goal, and make the law more accessible and fair, one project at a time.

 

Pauline Lenfant

Senior project manager
Certified DPO

Pauline Lenfant

After a first degree in law and art history, Pauline specialised in information and project management. For the past 5 years, she has worked as project manager on cultural exhibitions and the promotion of corporate heritage in the luxury sector. More recently, Pauline worked as a Legal Operations project manager for the legal department of a large group. Her latest mission was to initiate change and integrate digital tools for lawyers and operational staff. Pauline is also a certified DPO.

Guillemette de Brabant

Head of Design

Guillemette de Brabant

As Head of Design, Guillemette brings a diverse background in industrial design, specializing in graphic design, brand identity, and UI. Graduating from ENSCI – Les Ateliers, she has transitioned from a senior designer to leading our design team.

Her role now extends beyond creating user-centered solutions; she guides and mentors our designers, shaping their growth and fostering a collaborative environment where creativity thrives. Setting the artistic direction for our projects, and ensuring coherence and excellence across all endeavors, Guillemette drives our efforts to innovate through legal design. With an eye for talent, she actively participates in recruiting new designers who embody Amurabi’s mission of making complexity accessible.

Dominique Ashby

Expert in neuroscience
Founder Neuro@Work

Dominique Ashby

Driven by a common passion for continuous improvement and innovation, we regularly collaborate with Dominique, founder of Neuro@work, in several Digital Transformation projects. Drawing on her expertise in neuroscience, Dominique designs transformation programs that focus on the human element to ensure adoption by the teams involved. Dominique is dedicated to studying the human brain’s response to new systems and work habits. This knowledge, applied to the strategic design and deployment of transformation programs, helps minimize resistance and bring about a sustainable change in practices within teams. Dominique’s extensive corporate experience and knowledge of operational challenges allows her to design innovative solutions.

Bibin Ponnachan

Senior Product Designer

Bibin Ponnachan

Having initiated his entrepreneurial journey at the age of 14 and subsequently managing a small company, Bibin developed an entrepreneurial mindset. With over 7 years of experience, he has specialized in UX/UI design, digital marketing, and graphic design. Bibin firmly embraces the ‘Jugged Mindset,’ which is about finding solutions to complex challenges with limited resources. Committed to enhancing the ease, safety, and accessibility of people’s lives, he ardently believes that each design should resonate with the core of human emotions and preferences. In collaboration with Amurabi, Bibin aspires to consistently push the boundaries of creative thinking and contribute to shaping a better digital world.

Senior advisors - Members of our Advisory Board

Dr. Harry Brignull

PhD in neurosciences and UX Design expert

Dr. Harry Brignull

Harry coined the term « dark pattern » and has been exposing deceptive user interfaces since 2010. He runs the website deceptive.design (formerly darkpatterns.org) and is the author of the first book on dark patterns: https://www.deceptive.design/book. 

Harry provide expert witness services for deceptive user interfaces in digital products. His critical work and views have already been used by The Wall Street Journal, Vox, The New York Times, The Financial Times, The Verge, Gizmodo, The Atlantic, Fast Company, Ars Technica, Consumer Reports and The Norwegian Consumer Council.

Dr. Celia Hodent

PhD in cognitive psychology and Game UX expert

Dr. Celia Hodent

Celia is a consultant, speaker, and acclaimed author of The Gamer’s Brain: How Neuroscience and UX can Impact Video Game Design and The Psychology of Video Games.

With a PhD in Psychology, and a thesis on language-specific effects on number computation in toddlers, she specializes in cognitive development. The performance, limitations, and biases of the human brain never cease to fascinate her. After having worked 12 years in the video game industry for Epic Games (Fortnite), Ubisoft and Tech, she now focuses on ethical gaming. 
She is the GDC UX Summit Chair and an adviser for the GDC UX Summit. She kicked off the Ethical Games initiative with academics and game developers, and is a member of the Advisory Board of Raising Good Gamers, Wicked Saints, among others.

Our clients