Design high growth products without legal risk

We turn your digital legal obligations into design solutions, so you can focus on growing your business.

Avoid fines and enforcement actions

Minimize legal risks by ensuring your digital products avoid dark patterns and comply with the latest laws.

Align with your risk appetite

Tailor your compliance strategy to fit your company's specific risk tolerance levels.

Target compliance by jurisdiction

Customize compliance efforts to align with specific legal standards across various jurisdictions.

Supercharge your enforcement against dark patterns

We help you map, prioritize and carry out enforcement actions using scientific, verifiable evidence.

Strengthen regulatory oversight

Enhance your ability to oversee and regulate digital spaces by identifying dark patterns with precision.

Empower evidence-based actions

Use cutting-edge technology to analyze data, providing robust evidence for enforcement actions.

Advance legislative compliance

Facilitate a proactive regulatory approach that sets a benchmark for digital ethics and consumer protection.

Power up your compliance & litigation on dark patterns

Rigorous insights from psychology, neuroscience and UX design that can transform your cases. We find, test and fix dark patterns.

Enhance your case strategy

Gain a competitive edge in litigation with science-backed insights into user behavior and dark patterns.

Streamline your compliance consulting

Integrate our comprehensive analysis into your consulting services to help your clients.

Foster innovation in legal practice

Stay at the forefront of legal practice by using cutting-edge research and methodologies in your case work.

Solutions

Dark Pattern Screening

An AI-driven screening that scans user journeys, uncovers dark patterns, shows compliance violations and gives recommendations.

Fair User Lab

A range of qualitative, quantitative and eye tracking research services to understand if products use any problematic dark patterns

Legal Document Design

Analyse your contracts, terms and privacy policies to ensure that they are written in a consumer-friendly style while being legally robust.

Coming Soon

Products currently in development

Marketplace Monitor

Indexing social media and consumer review sites to create a leaderboard of businesses that use of dark patterns.

Training

Unlock the power of fair design with our comprehensive training programmes.

Scheduled Masterclasses

Join other professionals for group training on one of the following dates

On-Demand Courses

Get in touch to schedule a private training course for your team

Free resources

Publications

Research and articles about dark patterns, user behaviour and law.

Regulations

Laws and regulations from around the world that relate to dark patterns.

Cases

Legal cases and enforcement actions from around the world that relate to dark patterns.

Jobs

Employment opportunities that relate to dark patterns and related areas

Events

Coming events about laws, dark patterns, tech ethics and related areas.

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Amurabi helped us think out of the box in a very powerful way

Jolling de Pree

Partner at De Brauw

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News

Fair Patterns Podcast and Blog

Exploring the intersection of ethics, design, and compliance in the digital world

AI Amplifying Deception: Exposing Dark Patterns
August 8, 2024

AI Amplifying Deception: Exposing Dark Patterns

The Davis+Gilbert and Fair Patterns webinar, led by Pavaana Kumar and Marie Potel, examined AI-driven "dark patterns," deceptive designs that manipulate consumers. The discussion covered U.S. and EU regulations, including the FTC’s actions and the EU’s AI Act, which targets manipulative AI systems. The webinar emphasized ethical AI design through empathy, clear user prompts, and continuous monitoring to foster transparency and trust.
Safeguarding Children’s Privacy: Insights and Challenges with Jennifer M. Dolan
September 4, 2024

Safeguarding Children’s Privacy: Insights and Challenges with Jennifer M. Dolan

In this episode of "Fair Patterns: Regain Your Freedom Online," Jennifer Dolan from the Irish Data Protection Commission discusses protecting children's privacy under GDPR, covering age verification, dark patterns, and the need for safer digital practices.
Navigating the Age of Deep Fakes: How to Thrive as Humans when the Line Between Fake and Real is Blur
August 31, 2024

Navigating the Age of Deep Fakes: How to Thrive as Humans when the Line Between Fake and Real is Blur

This newsletter explores the growing prevalence of deepfakes and their impact on society, highlighting findings from an Ofcom report that shows a significant increase in encounters with deepfakes among both adults and children. It addresses the challenges these digital deceptions pose, such as eroding trust and spreading misinformation, while offering potential strategies for mitigation, including improved detection methods and regulations. Insights from Dr. Celia Hodent emphasize the psychological risks associated with deepfakes and discuss ethical ways to navigate their use. The newsletter calls for a collective effort to maintain authenticity and integrity in the digital age.

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