Design high growth products without legal risk

We turn your digital legal obligations into design solutions, so you can focus on growing your business.

Avoid fines and enforcement actions

Minimize legal risks by ensuring your digital products avoid dark patterns and comply with the latest laws.

Align with your risk appetite

Tailor your compliance strategy to fit your company's specific risk tolerance levels.

Target compliance by jurisdiction

Customize compliance efforts to align with specific legal standards across various jurisdictions.

Supercharge your enforcement against dark patterns

We help you map, prioritize and carry out enforcement actions using scientific, verifiable evidence.

Strengthen regulatory oversight

Enhance your ability to oversee and regulate digital spaces by identifying dark patterns with precision.

Empower evidence-based actions

Use cutting-edge technology to analyze data, providing robust evidence for enforcement actions.

Advance legislative compliance

Facilitate a proactive regulatory approach that sets a benchmark for digital ethics and consumer protection.

Power up your compliance & litigation on dark patterns

Rigorous insights from psychology, neuroscience and UX design that can transform your cases. We find, test and fix dark patterns.

Enhance your case strategy

Gain a competitive edge in litigation with science-backed insights into user behavior and dark patterns.

Streamline your compliance consulting

Integrate our comprehensive analysis into your consulting services to help your clients.

Foster innovation in legal practice

Stay at the forefront of legal practice by using cutting-edge research and methodologies in your case work.

Solutions

Dark Pattern Screening

An AI-driven screening that scans user journeys, uncovers dark patterns, shows compliance violations and gives recommendations.

Fair User Lab

A range of qualitative, quantitative and eye tracking research services to understand if products use any problematic dark patterns

Legal Document Design

Analyse your contracts, terms and privacy policies to ensure that they are written in a consumer-friendly style while being legally robust.

Coming Soon

Products currently in development

Marketplace Monitor

Indexing social media and consumer review sites to create a leaderboard of businesses that use of dark patterns.

Training

Unlock the power of fair design with our comprehensive training programmes.

Scheduled Masterclasses

Join other professionals for group training on one of the following dates

On-Demand Courses

Get in touch to schedule a private training course for your team

Free resources

Publications

Research and articles about dark patterns, user behaviour and law.

Regulations

Laws and regulations from around the world that relate to dark patterns.

Cases

Legal cases and enforcement actions from around the world that relate to dark patterns.

Jobs

Employment opportunities that relate to dark patterns and related areas

Events

Coming events about laws, dark patterns, tech ethics and related areas.

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Partner at De Brauw

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News

Fair Patterns Podcast and Blog

Exploring the intersection of ethics, design, and compliance in the digital world

How to Spot and Avoid Dark Patterns on the Web
October 29, 2024

How to Spot and Avoid Dark Patterns on the Web

The article highlights the prevalence of "dark patterns"—deceptive design tactics that manipulate users into actions they wouldn’t typically choose. Found in 76-97% of analyzed websites, these dark patterns exploit cognitive biases to control user behavior, often impacting privacy, spending, and autonomy. Examples include hidden costs, subscription traps, and misleading phrasing, which harm user trust and can be illegal under global regulations. Users can protect themselves by recognizing these patterns, questioning manipulative prompts, and reporting violations to authorities. FairPatterns advocates for fair design, aiming to help users and businesses foster a digital environment that prioritizes transparency and integrity.
 “No Thanks, I Do Not Want to Read this Article About Dark Patterns”
October 22, 2024

“No Thanks, I Do Not Want to Read this Article About Dark Patterns”

In this insightful newsletter from Davis+Gilbert, Marie Potel-Saville, CEO of FairPatterns, and Paavana Kumar, Partner at Davis+Gilbert, delve into the growing issue of dark patterns—deceptive design practices in e-commerce that manipulate consumer behavior. They discuss the differences between acceptable advertising tactics and dark patterns, highlight the increasing enforcement actions from the FTC and state regulators, and outline the long-term damage these manipulative tactics can cause to businesses. The article emphasizes the importance of adopting ethical design practices to build trust, retain customers, and ensure compliance with evolving regulations.
Creating a Fair and Accountable Digital Landscape: The Digital Services Act So Far and What the Future Digital Fairness Act Could Bring
October 10, 2024

Creating a Fair and Accountable Digital Landscape: The Digital Services Act So Far and What the Future Digital Fairness Act Could Bring

This newsletter highlights the EU's push for a fairer digital environment through the Digital Services Act (DSA) and the upcoming Digital Fairness Act (DFA). Six months after the DSA's implementation, online platforms are becoming more transparent and accountable, with investigations into companies like Meta and TikTok underway. The Digital Fairness Fitness Check underscores the need to address dark patterns—deceptive practices that manipulate users—and protect consumer autonomy. Looking ahead, the DFA aims to further tackle these issues. Fairpatterns continues to champion user empowerment, focusing on transparency and informed choices in the digital space.

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