We take the headache out of digital compliance.

We turn your digital legal obligations into design solutions, so you can focus on growing your business.

Find digital compliance issues

Our AI solutions find dark patterns and other digital legal violations on sites and apps. Avoid fines, class actions and reputational risks

Fix digital violations with design solutions

Our library Fair Patterns translate legal advice into interfaces. Happier users, more sustainable growth.

Create compliance by jurisdiction

Our AI agent empowers your designers and developers to avoid creating new dark patterns at the mockup stage

Supercharge your enforcement against dark patterns

We help you map, prioritize and carry out enforcement actions using scientific, verifiable evidence.

Strengthen regulatory oversight

Enhance your ability to oversee and regulate digital spaces by identifying dark patterns with precision.

Empower evidence-based actions

Use cutting-edge technology to analyze data, providing robust evidence for enforcement actions.

Advance legislative compliance

Facilitate a proactive regulatory approach that sets a benchmark for digital ethics and consumer protection.

Power up your compliance & litigation on dark patterns

Rigorous insights from psychology, neuroscience and UX design that can transform your cases. We find, test and fix dark patterns.

Supercharge your digital compliance audits with AI

Our AI solution finds dark patterns and other digital violations 100 times faster than humans. It pre-identifies applicable laws and risks so you can exercise your judgement and easily provide your legal advice

Enhance your case strategy

Gain a competitive edge in litigation with science-backed insights into user behavior and dark patterns.

Get the silver bullet in litigation cases and before regulators

Our Dark Patters User Testing Lab provides scientific evidence of manipulation and deception - or the absence thereof. The ultimate evidence that will make a differece in your case.

Solutions

Deceptive Design AI Agent

Ever wanted to prevent dark patterns from even becoming live? We've got you! That's why we created our Deceptive Design AI Agent. It empowers designers and developers to avoid creating new dark patterns at the mockup or integration stage.

Dark Pattern Screening

Our AI solution finds dark patterns and other digital violations on sites and app. It provides a risk prioritization and easily implemented design solutions.

Legal Document Design

Analyse your contracts, terms and privacy policies to ensure that they are written in a consumer-friendly style while being legally robust.

Consent Scanner

Gain instant insights on cookie practices across digital platforms, helping you uphold privacy standards and ensure compliance across websites.

Fair User Lab

A range of qualitative, quantitative and eye tracking research services to understand if products use any problematic dark patterns

100 times faster than humans

Issues spotting + digital solutions

Legal advice easily embedded into interfaces

AI agent to avoid creating new breaches

Training

Unlock the power of fair design with our comprehensive training programmes.

Scheduled Masterclasses

Join other professionals for group training on one of the following dates

On-Demand Courses

Get in touch to schedule a private training course for your team

Free resources

Publications

Research and articles about dark patterns, user behaviour and law.

Regulations

Laws and regulations from around the world that relate to dark patterns.

Cases

Legal cases and enforcement actions from around the world that relate to dark patterns.

Jobs

Employment opportunities that relate to dark patterns and related areas

Events

Coming events about laws, dark patterns, tech ethics and related areas.

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Partner at De Brauw

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News

Fair Patterns Podcast and Blog

Exploring the intersection of ethics, design, and compliance in the digital world

When AI Writes Fake Reviews: The Singapore Case That Sparked a Crackdown
July 16, 2025

When AI Writes Fake Reviews: The Singapore Case That Sparked a Crackdown

Generative AI, widely adopted by designers and creatives, is transforming design workflows but also enabling new risks, such as AI-generated fake online reviews that impersonate real customers. A notable case in Singapore involved a car service company using ChatGPT to create and post fake 5-star reviews with real customer identities without consent, leading to regulatory action by the Competition and Consumer Commission of Singapore (CCCS). This case highlights broader global concerns over AI-assisted digital deception, prompting calls for stronger safeguards, ethical AI use, and enforcement to protect consumer trust, with tools like FairPatterns helping platforms detect and prevent manipulative digital practices.
Marketing Obsolescence: How We’re Conditioned to Over consume
July 8, 2025

Marketing Obsolescence: How We’re Conditioned to Over consume

This newsletter explores how digital shopping environments increasingly rely on manipulative design tactics—such as countdown timers, fake scarcity, and gamification—to drive consumer behavior. The French advocacy group HOP has condemned these practices as “marketing obsolescence” and is calling for legal reforms to curb overconsumption, including sanctions for deceptive marketing and a national strategy for responsible advertising. Their report highlights how seemingly minor tactics, when combined, condition consumers to buy more than needed, often without realizing it. The newsletter concludes by positioning FairPatterns as a solution, offering AI tools to detect and prevent dark patterns in digital interfaces.
Australia’s ACCC Report: A Wake-Up Call for Digital Fairness
July 4, 2025

Australia’s ACCC Report: A Wake-Up Call for Digital Fairness

In June 2025, the Australian Competition & Consumer Commission (ACCC) released the final report of its six-year Digital Platforms Inquiry, raising significant concerns about the design practices of dominant digital platforms. The 400-page report details systemic issues such as misleading subscriptions, AI-driven data manipulation, and exploitative gaming mechanics. It calls for comprehensive regulatory reforms, including stronger enforcement and coordinated oversight. Reflecting a broader global trend—from the EU to the U.S. and UK—the report signals a growing consensus: digital platforms must be held accountable for design choices that harm users and undermine fair competition.

Awards & Associations

Expertise

Meet Our Team

Our expert auditors, researchers, and legal professionals.

Marie Potel-Saville (from collection below)
Founder CEO
Mathilde Da Rocha
Research Specialist
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