Solutions ›
Fair User Lab
Our expertise in law, product design and user research enables us to help you understand the impact of dark patterns on users. We can provide scientific evidence both before and after remediation.
Qualitative Lab Research
In-depth user research with a focus on fairness and dark patterns, either in person or remote.
Eye Tracking Studies
Shine a light on the way visual perception may be used to help or hinder users when interacting with a UI.
Surveys and Polls
Reach out to a user group to build a quantitative understanding of their experiences with dark patterns
Analytics and AB testing
We can help you analyse user behaviour funnels and test variants to identify where dark patterns may occur.
Qualitative Lab Research
Our unique expertise in harmful choice architecture enables us to run qualitative research focusing on identifying and understanding user responses to dark patterns - and fair patterns after a remediation phase.
Custom Methodology: we typically employ "Retrospective Think-Aloud" (RTA) with a focus on users perception of fairness and dark patterns.
HDI Post-Test Rating Scale: After each session, participants rate their experience using HDI - our in-house "Harmful Design Index", providing quantitative insights into the qualitative data.
Expert Analysis and Recommendations: Our team of UX experts and legal advisors analyzes the findings to offer actionable design and compliance strategies, ensuring your products align with ethical standards and regulatory requirements.
Eye Tracking Studies
Our eye tracking studies shine a light on the way visual perception may be used to help or hinder users when they interact with a user interface.
Qualitative Eye Tracking
Use heatmaps and gaze-plots combined with user interviews to understand how a UI gets perceived when users complete tasks.
Quantitative Eye Tracking
Demarcate areas of interest in your UI and measure whether users notice critical information such as ad disclosures or legal terms.
Surveys and Polls
Not sure whether your interfaces could be misleading or manipulative? Get the truth from the only source that really matters: your users.
Analytics and AB testing
Analyse user behaviour funnels and test different variants to identify areas where dark patterns may occur. Our expertise in this area can help you achieve excellent conversion rates while ensuring legal compliance.
Become a client
Contact us today to learn more about our solutions and how we can assist you in achieving your goals.
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Trusted by clients worldwide
Jolling de Pree
Partner at De Brauw
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