Class action v. Amazon

A class action lawsuit filed on September 12, 2024, accuses Amazon of deceptive advertising by using dark patterns to promote false "limited time" sale prices on its Fire TVs. The lawsuit claims that Amazon advertised discounts based on inflated or non-existent list prices, misleading consumers into believing they were getting significant bargains. It alleges that terms like "limited time" and percentage discounts, such as "-33%," created the illusion of savings, even though the TVs were rarely or never sold at the stated list prices within a 90-day window. The suit also argues that Amazon violated a March 2021 injunction prohibiting false advertising practices, continuing these tactics despite the legal order. The lawsuit seeks to represent all customers who bought Fire TVs under these misleading discount claims.