CNIL v. BeReal

On December 12, 2024, Noyb lodged a GDPR complaint with the CNIL against social media app BeReal, accusing it of using dark patterns to pressure users into consenting to data processing for ads. Since July 2024, BeReal has displayed a consent banner that vanishes permanently if users accept but reappears daily if they refuse, disrupting app usage and nudging users to relent. Noyb argues this practice violates the GDPR requirement for consent to be freely given and cites EDPB guidelines condemning such manipulative tactics. BeReal, owned by French company Voodoo, is investigating the claims, while the CNIL has not yet announced whether it will take up the case.