FTC Cracks Down on Dark Patterns: New Guidance to Protect Consumer Privacy in AI and Ad Tech

The FTC has issued guidance on security risks related to AI, targeted ads, and surveillance tools, urging companies to adopt strong data management and security practices. It warns against using dark patterns that mislead consumers into compromising privacy, citing cases like Vizio's unauthorized data collection. The FTC emphasizes the need for transparent interfaces, user consent, and vows strict enforcement against deceptive practices.