Utah Consumer Privacy Act

The Utah Consumer Privacy Act (UCPA) prohibits processing of a resident's personal information without clear notice and an opportunity to opt out. While it shares similarities with laws in California, Virginia, and Colorado, it is more business-friendly and excludes employment or commercial data. It mandates transparency, consent for children's data processing, security measures, and prohibits discrimination. However, it does not provide a private right of action for consumers and is seen as less strict compared to similar laws in other states.