We are a multidisciplinary team of experts

We are a multidisciplinary team of experts in neurosciences, UX designers and plain language lawyers, on a mission to foster user sovereignty.

Our vision

Empowering all users to make informed and free choices

Our legal innovation studio was created in 2018 after our founder researched dark patterns in her professional thesis at ENSCI. The first question that came to mind was “if dark patterns exist, then how do we create the opposite?”
5 innovation prizes later, some of our 80+ legal design projects have been recognized as setting new standards in human-centric legal documents, privacy-enhancing design and sustainable, inclusive contracts.

Building on these learnings, and always willing to “do better” and dig deeper, we created our R&D Lab in 2021. Our initial work led us to later rephrase our research question as “How to fight against dark patterns and foster the emergence and adoption of fair patterns?”

We firmly believe that digital economy should be at the service of humans – not the other way round. Our overarching mission is to foster user sovereignty and to help the world getting rid of dark patterns.

Organizations caring for their users

We serve all companies, public entities and organizations who want to know whether their existing sites or applications contain any dark patterns, or are creating new sites or applications and want to avoid creating any dark patterns.

We also serve all designers, developers, digital marketers, product owners, lawyers who want to better understand how to spot dark patterns, remediate them and avoid creating any.

Ultimately, we’re at the service of all online users who want to make their own, informed and free choices online.