This study utilizes the Analytic Hierarchy Process to assess and prioritize dark patterns employed by e-commerce companies. Unveiling insights from consultations with corporate and academic specialists, the findings highlight the economic impact of these manipulative tactics. Notably, exigency, social proof, forced action, and sneaking stand out as high revenue-generating dark patterns, while obstruction and misdirection yield marginal profits. The paper suggests practical techniques for companies to annually prioritize dark patterns, optimizing profits with minimal trade-offs. Recognizing the strategic implications, this research underscores how e-commerce companies can enhance efficiency by selectively implementing lucrative dark patterns and avoiding those with marginal returns, ultimately benefiting both the business and consumers.